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Saginaw Valley State University Mental Health And Wellness Center
Project Type
Social Media Graphics & Logo
Date
September 2022
Visual campaign for Saginaw Valley State University to promote mental health awareness among college students. The project included logo design, social media graphics, and educational visuals focused on topics like anxiety, stress, and emotional well-being.
Our approach centered on aligning with SVSU’s official color palette and branding while creating approachable, empathetic visuals that resonated with students. Each design combined strong data points, relatable illustrations, and positive messaging to build awareness and encourage help-seeking behavior on campus.
Deliverables:
Updated SVSU Mental Health logo and branding system
Social media awareness posts and infographic designs
Visual consistency guide using SVSU’s red, blue, and white palette
Messaging strategy emphasizing support, awareness, and connection
